Hotel-Caliber Amenities Foster Tenant Camaraderie at Prism’s Multi-Family Adaptive Reuse Project
BLOOMFIELD, N.J., Feb. 23, 2015 – Parkway Lofts offers savvy urban renters more than a premier Essex County address, luxurious apartment homes and unmatched affordability. Since welcoming the building’s first move-ins last year, Prism Capital Partners LLC – the project’s developer – has cultivated a lively social environment that fosters a strong sense of a community and camaraderie among tenants.
Parkway Lofts’ lifestyle amenities and thoughtfully designed common areas provide ample opportunities for residents to meet their neighbors and forge new friendships, according to Edwin Cohen, Prism’s principal partner. Amenities include a gracious rooftop deck with comfortable seating and fire pit; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; and a private party and billiards room with a 14-foot bar, televisions and tufted banquettes.
“In developing Parkway Lofts, we recognized the importance of establishing an environment rich in opportunities for socialization and recreation,” said Cohen. “It’s not uncommon to see our residents watching sports or movies together, sharing a workout in the fitness center, or simply enjoying each other’s company at the end of a work day. It’s exciting to see Parkway Lofts come to life as more residents move in and begin enjoying the amenity-rich lifestyle we’ve created.”
Additional building conveniences at Parkway Lofts include 24-hour concierge service, an on-site resident-only convenience store and a dog run. The community is located just 1,000 feet away from NJ Transit’s Watsessing Avenue Station, allowing commuters to reach Manhattan in 30 minutes or less. Parkway Lofts also provides its residents with a secure parking garage, and additional in-building and surface parking. Along with a washer/dryer in each apartment unit, tenants have access to larger commercial-style laundry facilities and storage lockers on each floor.
Free from the burdens of home upkeep and maintenance tasks, Parkway Lofts’ “lock and leave” lifestyle also provides residents with year-round peace of mind, and plenty of free time to pursue leisure activities, travel, or spend time with friends and family.
Prism redeveloped this landmark six-story warehouse building – originally built by the General Electric Co. in 1915 – into 361 beautifully appointed luxury loft-style apartments. Modern classic apartments include a mix of spacious studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,700s.
Modern classic apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; concrete floors; custom lighting fixtures; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds. Floor plans boast a mix of open concept and defined living spaces, providing tenants with the freedom to create a home that’s uniquely their own.
Parkway Lofts’ prime location is key to its appeal. Essex County is home to a variety of cultural attractions, parks and recreation, shopping venues, healthcare facilities, institutes of higher education, and fine and casual dining. Parkway Lofts is easily accessible to major roadways including the Garden State Parkway, New Jersey Turnpike, and routes 3 and 46, while Newark Liberty International Airport is less than 30 minutes away.
Following the successful renting of Phases I and II, homes in Phase III are now available. Units in Phase III represent some of Parkway Lofts’ most desirable building locations, offering spectacular panoramic views of New York City and the Watchung Mountains.
# # #
The Marketing Directors is the on-site leasing agent for Parkway Lofts. The leasing center is located at 5 Lawrence St. in Bloomfield, and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200