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Brooklyn Couple Puts Down Roots at Parkway Lofts in Bloomfield, N.J.
BLOOMFIELD, N.J., - Friday, December 19, 2014

Affordability, Convenience Draws Renters to Prism’s Industrial-Inspired Apartment Community

BLOOMFIELD, N.J., Dec. 19, 2014 – James and Agnieszka Shanks never considered leaving Brooklyn, New York behind and relocating to New Jersey. But after just one fortuitous visit to Parkway LoftsPrism Capital Partners LLC’s multi-family adaptive reuse project in Bloomfield – the couple made the life-changing decision to put down roots in the Garden State.

“We planned to buy a home in Westchester, N.Y. but ultimately did not to go through with the purchase,” said James Shanks, a professional photographer in the building and design industry. “We already sold our Brooklyn apartment and were faced with finding a new home rather quickly. A colleague of Agnieszka’s told her about Parkway Lofts. The community piqued our interest so we decided to tour the building and immediately loved what we saw. It was all quite serendipitous; we never once thought about moving to New Jersey prior to visiting Parkway Lofts.”

Prism redeveloped the landmark six-story warehouse building – originally built by the General Electric Co. in 1915 – into 361 loft-style apartments. James Shanks, who has an eye for interesting architecture, was struck by Parkway Lofts’ industrial-inspired design elements. “I photograph buildings for a living and immediately knew this was a very unique structure. We absolutely fell in love with the attention to detail and industrial-inspired features: the concrete floors, high ceilings, exposed columns and beams, and giant windows with lots of natural light. Everything in our apartment, right down to the kitchen and bathroom fixtures, is exactly to our taste.”

The Shanks chose one of Parkway Lofts’ versatile two-bedroom units and currently use their second bedroom as a home office. The couple couldn’t be happier with their new apartment and lifestyle. Agnieszka Shanks, an office manager in Chelsea, N.Y., appreciates the unmatched convenience of having NJ Transit’s Watsessing Avenue Station just 1,000 feet away from the building.

“For me, the 24-hour attended lobby is a wonderful amenity,” said James Shanks. “In my line of work I receive a lot of packages and no longer worry about being home to receive them; the building’s front desk staff is amazing and takes care of anything we need. Everything just fell into place for us here. We got so much more home for our money at Parkway Lofts than we ever would have in a comparably priced Brooklyn rental. The leasing team made the whole process absolutely seamless. Our decision to move here really was an easy one.”

Industrial-Inspired Elegance

Blending cutting-edge style with state-of-the-art amenities, Parkway Lofts redefines luxury urban living. Modern classic apartments include a mix of spacious studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,700s.

Units feature 17- and 12-foot ceilings soaring above exposed columns and beams; 13-foot insulated windows; concrete floors; custom lighting fixtures; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds.

All residents enjoy a full complement of indoor and outdoor amenities including a gracious rooftop deck with fire pit and ample comfortable seating; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run. The community’s 24-hour resident-only convenience store is stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

In addition to its ample amenity spaces, Parkway Lofts also provides its residents with a secure parking garage, and additional in-building and surface parking. Along with a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor.

“High rents in New York City, Hoboken and Jersey City are driving many renters into the Essex County marketplace,” said Edwin Cohen, Prism’s principal partner. “Parkway Lofts represents a rare opportunity to live in a brand-new apartment in one of Northern New Jersey’s most convenient locations. Our elegant apartments and outstanding amenities truly have raised the bar for luxury rental living.”

The Marketing Directors is the on-site leasing agent for Parkway Lofts. The leasing center is located at 5 Lawrence St. in Bloomfield, and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.

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