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BLOOMFIELD, N.J., - Wednesday, December 10, 2014

Resort-at-Home Living Defines Prism’s Multi-Family Adaptive Reuse Project

BLOOMFIELD, N.J., Dec. 10, 2014 – It may be turning colder outside, but the all-encompassing luxury lifestyle inside Parkway Lofts is just heating up. Residents of the industrial-inspired rental community – developed by Prism Capital Partners, LLC – can take advantage of an array of lifestyle-enhancing amenities without ever leaving the comforts of home.

The community’s on-site amenities include a gracious rooftop deck with comfortable seating and fire pit, perfect for fall social gatherings; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; and a private party and billiards room with a 14-foot bar, televisions and tufted banquettes. Residents need not worry about driving during inclement weather.  Additionally, the building’s 24-hour convenience store is stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

There has never been a better time to visit Parkway Lofts, now more than 50 percent leased, and experience all that this multi-family adaptive reuse community has to offer.   Following the successful renting of Phases I and II, apartments in Phase III are now available, according to Edwin Cohen, Prism’s principal partner.

“Regardless of outdoor weather conditions, the on-site amenity package at Parkway Lofts provides an exceptional lifestyle component for our residents,’’ Cohen said. “Although the community is located in proximity to every modern convenience, once inside the building, there’s a real sense of comfort and privacy. Residents tell us it’s like having the best of both worlds.”

Parkway Lofts’ coveted Essex County location is one of its most prized amenities. NJ Transit’s Watsessing Avenue Station is located just 1,000 feet from the development, allowing commuters to reach Manhattan in 30 minutes or less. Residents also benefit from a 24-hour attended lobby, secure parking garage, and additional in-building and surface parking. Along with the convenience of a washer/dryer in each apartment unit, tenants also have access to larger commercial-style laundry facilities and storage lockers on each floor. Parkway Lofts is also a pet-friendly building.

“Among the greatest benefits of living at Parkway Lofts is the maintenance-free lifestyle,” added Cohen. “Our residents are no longer burdened with raking leaves, shoveling snow or making home repairs. This freedom allows tenants more time to enjoy the community’s on-site amenities, spend time with friends and family, or travel without having to worry about home maintenance tasks.”

Urban Living Redefined

Parkway Lofts epitomizes urban sophistication. Prism redeveloped this landmark six-story warehouse building – originally built by the General Electric Co. in 1915 – into 361 beautifully appointed loft-style apartments. Units include a mix of spacious studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,700s.

Each modern-classic apartment blends contemporary comforts with echoes of industrial design. Spacious layouts include 17- and 12-foot ceilings soaring above exposed columns and beams; custom lighting fixtures; breathtaking views of the Manhattan skyline and Watchung Mountains from 13-foot insulated windows; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds. A blend of open concept and defined spaces provides tenants with unparalleled freedom to create a home that’s uniquely their own.

Parkway Lofts is easily accessible to major roadways including the Garden State Parkway, New Jersey Turnpike, and routes 3 and 46, while Newark Liberty International Airport is less than 30 minutes away. A variety of cultural activities, parks, public golf courses, shopping centers, restaurants, healthcare facilities and higher education all are nearby as well.

The Marketing Directors is the on-site leasing agent for Parkway Lofts. The leasing center is located at 5 Lawrence St. in Bloomfield, and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.